News: L'illustré lifted
L'Illustré, the magazine for French-speaking Switzerland, is giving itself a gentle facelift.
The French-speaking Swiss magazine L'Illustré gives itself a gentle facelift.NewsL'illustré lifted
With its new graphic concept and modern typography, the magazine aims to appeal to a younger target audience. Although there are no more pictures in the new edition, they are better staged. Regular readers will particularly notice the "Interview" section, which has been newly introduced. The "Multimedia" section is aimed at urban and young readers. At the same time as the magazine's new look, the website has also been modernized. With 379000 readers and 98210 copies sold per week, the magazine is the most popular weekly in western Switzerland.
BTM takes over printing centerThe Berner Tagblatt Mediengruppe (BTM) increases its stake in Druckzentrum Bern from 33.3 percent to 66.6 percent. Via its subsidiary Büchler Grafino AG, it takes over the share of the
Fischer Group, Münsingen. The remaining one-third of the shares will remain with the investment company Marufia AG. The parties have agreed not to disclose the purchase price. BTM has been planning a large regional newspaper printing center with an investment volume of over 100 million Swiss francs for some time. The Fischer Group did not want to participate in this, BTM Executive Board member Urs Schweizer told WerbeWoche. Fischer, however, would remain a printing partner of the Bern printing center.
With its new graphic concept and modern typography, the magazine aims to appeal to a younger target audience. Although there are no more pictures in the new edition, they are better staged. Regular readers will particularly notice the "Interview" section, which has been newly introduced. The "Multimedia" section is aimed at urban and young readers. At the same time as the magazine's new look, the website has also been modernized. With 379000 readers and 98210 copies sold per week, the magazine is the most popular weekly in western Switzerland.
BTM takes over printing centerThe Berner Tagblatt Mediengruppe (BTM) increases its stake in Druckzentrum Bern from 33.3 percent to 66.6 percent. Via its subsidiary Büchler Grafino AG, it takes over the share of the
Fischer Group, Münsingen. The remaining one-third of the shares will remain with the investment company Marufia AG. The parties have agreed not to disclose the purchase price. BTM has been planning a large regional newspaper printing center with an investment volume of over 100 million Swiss francs for some time. The Fischer Group did not want to participate in this, BTM Executive Board member Urs Schweizer told WerbeWoche. Fischer, however, would remain a printing partner of the Bern printing center.
