News: Guinness seeks global agency
The British brewer Guinness has invited two of its six advertising agencies, Abbott Mead Vickers BBDO (AMV) and Saatchi & Saatchi, to pitch for its global account.
British beer brewer Guinness has invited two of its six advertising agencies, Abbott Mead Vickers BBDO (AMV) and Saatchi & Saatchi, to pitch for its global budget.News Guinness seeks global agency
AMV supervised so far
in the UK, while Saatchi was responsible for Africa and the Caribbean.
Interpublic buys DeutschThe advertising holding company Interpublic Group of Companies (IPG) acquires the US advertising agency Deutsch. The purchase price is estimated at $250 million to $350 million. With gross revenues of $133 million and billings of $1.2 billion in 1999, Deutsch was one of the largest independent U.S. agencies. Deutsch is listed as the third IPG network, along with McCann-Erickson and Lowe Lintas.
Mindshare wins media from UnileverUnilever concentrates its media planning and also broadcast buying (with the exception of the Slimfast and Ben & Jerry's brands) at Mindshare. The agency beat Initiative Media in the pitch for the budget, estimated at 1.2 billion Swiss francs. Prior to the consolidation, Unilever had nine agencies under contract in the U.S., with Mindshare handling most of the brand planning and Initiative Media handling national and local TV buying.
Coca-Cola and Interpublic form allianceThe Coca-Cola Company manages the advertising holding company Interpublic with its main brand Coca-Cola. Interpublic is to help Coke - the strongest brand in the world, according to the Y&R brand study - achieve a consistent strategy worldwide. To this end, Interpublic and Coca-Cola are establishing a Marketing Communication Advisory Council. The council's guidelines will then be adapted by Coca-Cola's local marketing departments to their markets. Coke is advertised in over 200 countries and 125 languages. The global budget is expected to be around one billion dollars.
AMV supervised so far
in the UK, while Saatchi was responsible for Africa and the Caribbean.
Interpublic buys DeutschThe advertising holding company Interpublic Group of Companies (IPG) acquires the US advertising agency Deutsch. The purchase price is estimated at $250 million to $350 million. With gross revenues of $133 million and billings of $1.2 billion in 1999, Deutsch was one of the largest independent U.S. agencies. Deutsch is listed as the third IPG network, along with McCann-Erickson and Lowe Lintas.
Mindshare wins media from UnileverUnilever concentrates its media planning and also broadcast buying (with the exception of the Slimfast and Ben & Jerry's brands) at Mindshare. The agency beat Initiative Media in the pitch for the budget, estimated at 1.2 billion Swiss francs. Prior to the consolidation, Unilever had nine agencies under contract in the U.S., with Mindshare handling most of the brand planning and Initiative Media handling national and local TV buying.
Coca-Cola and Interpublic form allianceThe Coca-Cola Company manages the advertising holding company Interpublic with its main brand Coca-Cola. Interpublic is to help Coke - the strongest brand in the world, according to the Y&R brand study - achieve a consistent strategy worldwide. To this end, Interpublic and Coca-Cola are establishing a Marketing Communication Advisory Council. The council's guidelines will then be adapted by Coca-Cola's local marketing departments to their markets. Coke is advertised in over 200 countries and 125 languages. The global budget is expected to be around one billion dollars.
