News: Free newspapers: Kiosk AG hesitates
By mid-January, Kiosk AG wanted to decide whether it would continue to offer the commuter newspaper 20 Minuten free of charge at kiosks - and possibly other free papers as well.
By mid-January, Kiosk AG wanted to decide whether it would continue to offer the commuter newspaper 20 Minuten free of charge at kiosks - and possibly other free papers as well.News Free newspapers: Kiosk AG hesitates
But the decision has been postponed again and the current 20-minute test extended until the end of February, as Edi Perret, Head of Press/Logistics, explained when asked. Kiosk AG also wants to discuss the test results with the Swiss Press Association.
P-Index closes just above 1999 In the last month of 2001, the Publicitas index once again dropped significantly. The index, which measures the development of advertising expenditure in the daily press, fell by 1.7 points to the year-end level of 125.5 points. In March 2001, it had reached a record level of 136.1 points. The overall decline compared to the previous year is 6.9 percent, which corresponds to approximately 160 million Swiss francs, according to Publicitas.
But the decision has been postponed again and the current 20-minute test extended until the end of February, as Edi Perret, Head of Press/Logistics, explained when asked. Kiosk AG also wants to discuss the test results with the Swiss Press Association.
P-Index closes just above 1999 In the last month of 2001, the Publicitas index once again dropped significantly. The index, which measures the development of advertising expenditure in the daily press, fell by 1.7 points to the year-end level of 125.5 points. In March 2001, it had reached a record level of 136.1 points. The overall decline compared to the previous year is 6.9 percent, which corresponds to approximately 160 million Swiss francs, according to Publicitas.
