News: Euro RSCG advertises for Stefanel
For the first time, the Italian fashion house Stefanel has entrusted an advertising agency with a pan-European budget.
For the first time, the Italian fashion house Stefanel has entrusted an advertising agency with a pan-European budget.News Euro RSCG advertises for Stefanel In the pitch, Euro RSCG Wnek Gosper, London, prevailed against Paradiset DDB from Stockholm and two unnamed Italian agencies. The Euro team is headed by the Swede Joakim Jonason, who previously worked for the Italian jeans group Diesel at Paradiset DDB.
Totalfina elf consolidates with Carat The French oil company TotalFina Elf consolidates its media budget for refined products and marketing activities across Europe with Carat. The consolidated budget, estimated at over 40 million dollars, includes planning and purchasing for TotalFina Elf's service stations, lubricants, tax card system and motorsport sponsorship.
WHO campaign for tobacco-free sport The World Health Organization (WHO) has launched a global campaign for "tobacco-free sport". The campaign is supported by international sports federations. "Smoking is a communicable disease, transmitted through advertising and sponsorship," said WHO Director Gro Harlem Brundtland. The 2002 Football World Cup will be the first to be held without tobacco advertising.
Who owns Jürgen Scholz? The German advertising agency Scholz & Friends came up with a nice PR stunt for its IPO: it brought the 72-year-old agency founder Jürgen Scholz out of retirement and appointed him as an advisor to the Management Board. But the idea was not thought through to the end. Scholz is Chairman of the Supervisory Board at Jung von Matt. There was little joy at the thought of having to share Scholz with one of the biggest competitors in the near future. Jürgen Scholz plays it down: he only found out about his new consultancy work from the press.
Totalfina elf consolidates with Carat The French oil company TotalFina Elf consolidates its media budget for refined products and marketing activities across Europe with Carat. The consolidated budget, estimated at over 40 million dollars, includes planning and purchasing for TotalFina Elf's service stations, lubricants, tax card system and motorsport sponsorship.
WHO campaign for tobacco-free sport The World Health Organization (WHO) has launched a global campaign for "tobacco-free sport". The campaign is supported by international sports federations. "Smoking is a communicable disease, transmitted through advertising and sponsorship," said WHO Director Gro Harlem Brundtland. The 2002 Football World Cup will be the first to be held without tobacco advertising.
Who owns Jürgen Scholz? The German advertising agency Scholz & Friends came up with a nice PR stunt for its IPO: it brought the 72-year-old agency founder Jürgen Scholz out of retirement and appointed him as an advisor to the Management Board. But the idea was not thought through to the end. Scholz is Chairman of the Supervisory Board at Jung von Matt. There was little joy at the thought of having to share Scholz with one of the biggest competitors in the near future. Jürgen Scholz plays it down: he only found out about his new consultancy work from the press.
