News: Bertelsmann wants RTL Group complete
The Bertelsmann media group plans to acquire RTL Group in its entirety.
The media group Bertelsmann wants to take over RTL Group completely.news Bertelsmann wants to take over RTL Group completely
It is buying 22 percent from the British Pearson Group for 2.2 billion Swiss francs. Bertelsmann already holds 67 percent of the media group, which was formed in July 2000 from the merger of CLT-Ufa and Pearson TV. The remaining 11 percent is in free float, as RTL Group was listed on the London Stock Exchange after it was founded. According to Bertelsmann, talks will be initiated with RTL Group that could lead to a public purchase offer for these shares.
Kirch sells Mediaset shares The Kirch Group has sold its stake in Silvio Berlusconi's media group Mediaset. Kirch will receive 120 million euros for the 1.28 percent stake. KirchMedia KGaA sold the shares via the stock exchange, a spokesperson explained. The move is part of the company's concentration on German-speaking countries. Mediaset, for its part, holds a 2.3 percent stake in KirchMedia.
Tag Heuer remains with TBWA The Swiss watch brand Tag Heuer will continue to be managed by TBWA Paris. According to Advertising Age, TBWA prevailed in a pitch against BBDO, Euro RSCG, Young & Rubicam and the Geneva agency Simko, among others. In September, Advertising Age reported without citing a source that TBWA had lost the pitch to an unknown competitor.
EU court turns slogans into trademarks In future, advertising slogans can be protected as trademarks throughout Europe. This was decided by the European Court of Justice according to the Financial Times Deutschland. Two years ago, the German Federal Court of Justice ruled for the first time that slogans can be registered as trademarks and are therefore protected against imitators. This had not yet been clarified at European level.
It is buying 22 percent from the British Pearson Group for 2.2 billion Swiss francs. Bertelsmann already holds 67 percent of the media group, which was formed in July 2000 from the merger of CLT-Ufa and Pearson TV. The remaining 11 percent is in free float, as RTL Group was listed on the London Stock Exchange after it was founded. According to Bertelsmann, talks will be initiated with RTL Group that could lead to a public purchase offer for these shares.
Kirch sells Mediaset shares The Kirch Group has sold its stake in Silvio Berlusconi's media group Mediaset. Kirch will receive 120 million euros for the 1.28 percent stake. KirchMedia KGaA sold the shares via the stock exchange, a spokesperson explained. The move is part of the company's concentration on German-speaking countries. Mediaset, for its part, holds a 2.3 percent stake in KirchMedia.
Tag Heuer remains with TBWA The Swiss watch brand Tag Heuer will continue to be managed by TBWA Paris. According to Advertising Age, TBWA prevailed in a pitch against BBDO, Euro RSCG, Young & Rubicam and the Geneva agency Simko, among others. In September, Advertising Age reported without citing a source that TBWA had lost the pitch to an unknown competitor.
EU court turns slogans into trademarks In future, advertising slogans can be protected as trademarks throughout Europe. This was decided by the European Court of Justice according to the Financial Times Deutschland. Two years ago, the German Federal Court of Justice ruled for the first time that slogans can be registered as trademarks and are therefore protected against imitators. This had not yet been clarified at European level.
