News: BBH wins X-Box Euro budget
In addition to CEO Ulrich Bollmann, COO Roman Geiser, CFO Roland Oberhauser, and Marie-Louise Baumann, Peter Eberhard, Olaf Pilleri, and Patrik Scherler have been serving on Burson-Marstel’s newly formed executive board since the beginning of the year.
The European launch budget for Microsoft's planned X-Box games console goes to Bartle Bogle Hegarty (BBH), London.NewsBBH wins Euro budget for X-Box
BBH won the pitch against Abbott Mead Vickers BBDO, Lowe Lintas & Partners and 180. In order to be able to participate in the presentation for the estimated budget of 120 million Swiss francs, BBH played high poker in December and returned the budget from Microsoft's competitor Sega.
WPP plans fourth networkThe British advertising holding company WPP has barely caught up with the competition from Omnicom and Interpublic with the takeover of Young & Rubicam when it is already moving into the fast lane. As reported in the New York Times, WPP plans to announce the formation of a fourth international network of advertising agencies on January 25. The European agency chain Conquest, Cole & Weber in the USA and Batey in Singapore are expected to serve as building blocks. The new company is to specialize in clients with smaller budgets, which the New York Times defines as budgets of 50 to 100 million dollars.
WHS also in the running for the VW accountThe German car manufacturer Volkswagen has invited six agencies to pitch for its planned luxury model. In addition to Weber Hodel Schmid, Zurich, VW's regular agency DDB, Berlin, Grey, Düsseldorf, Xynias Wetzel von Büren from Munich, Grabarz & Partner in Hamburg and the US agency Arnold Communications are also competing for the account.
Burger King to Campbell Mithun The fast food chain Burger King entrusts Campbell Mithun, Minneapolis, with the US budget for the children's target group. After the adult budget (for McCann-Erickson), Burger King's second advertising chunk also goes to an Interpublic agency. Grey and account holder Lowe Lintas were also involved in the pitch. The budget is estimated at 70 to 100 million dollars.
BBH won the pitch against Abbott Mead Vickers BBDO, Lowe Lintas & Partners and 180. In order to be able to participate in the presentation for the estimated budget of 120 million Swiss francs, BBH played high poker in December and returned the budget from Microsoft's competitor Sega.
WPP plans fourth networkThe British advertising holding company WPP has barely caught up with the competition from Omnicom and Interpublic with the takeover of Young & Rubicam when it is already moving into the fast lane. As reported in the New York Times, WPP plans to announce the formation of a fourth international network of advertising agencies on January 25. The European agency chain Conquest, Cole & Weber in the USA and Batey in Singapore are expected to serve as building blocks. The new company is to specialize in clients with smaller budgets, which the New York Times defines as budgets of 50 to 100 million dollars.
WHS also in the running for the VW accountThe German car manufacturer Volkswagen has invited six agencies to pitch for its planned luxury model. In addition to Weber Hodel Schmid, Zurich, VW's regular agency DDB, Berlin, Grey, Düsseldorf, Xynias Wetzel von Büren from Munich, Grabarz & Partner in Hamburg and the US agency Arnold Communications are also competing for the account.
Burger King to Campbell Mithun The fast food chain Burger King entrusts Campbell Mithun, Minneapolis, with the US budget for the children's target group. After the adult budget (for McCann-Erickson), Burger King's second advertising chunk also goes to an Interpublic agency. Grey and account holder Lowe Lintas were also involved in the pitch. The budget is estimated at 70 to 100 million dollars.
