News from the Gaul village
René Worni on the opportunities and risks of local media experiments.
The big wide world is free anyway, so who wants to do it themselves?
make the shoes dusty. The Tages-Anzeiger is not the only one
realized that the media roots lie in the local. Even the NZZ
had flirted with the idea, but decided against it shortly before the launch of five
new local newspapers in Thurgau on already existing alliances with
regional titles.
The Aargauer Zeitung has long since recognized that in the ramified
Cantonal territory, cut by the Jura mountains, is particularly
information needs of the public. Also in French-speaking Switzerland
24 Heures has entered the market - albeit with initial difficulties.
The Jungfrauzeitung jumped on the regionalization bandwagon. Finally, the Jungfrauzeitung -
copied in part by many - has made the local the highest maxim
and the small world with its neighbors' worries to the core of the media.
events.
And now the Schaffhauser Nachrichten is also strengthening its local
Approach with new local editorial offices, which are located in media microcosms
for stories and spend a considerable amount of their working time
invest in maintaining contact with the authorities and the public. The
North of the Rhine seems to be - like the famous
Gallic village - to develop into a media special case. Not
only that the owners do not stop resisting the intruders.
and absolutely not selling. There seems to be a
experimental kitchen from which mixtures can be expected,
which other Swiss media regions are also likely to receive.
In Schaffhausen, all media operate under one roof: radio, TV,
Newspaper, Internet and even its own delivery organization.
This setting makes it possible to do more than just advertise.
is sold, but the effect of it. The
Project in experimental status. But it is likely to set a precedent,
hopefully with the same respect for the editorial
Independence.
René Worni
