News: APG increased sales again in 2001
Allgemeine Plakatgesellschaft (APG) once again increased its net sales in the Swiss outdoor advertising business in 2001.
Allgemeine Plakatgesellschaft (APG) once again increased its net sales in the Swiss out-of-home advertising business in 2001.News APG increased sales again in 2001
Compared with the previous record year 2000, sales rose by 2.2 percent to 254.4 million Swiss francs. The increase was achieved internally and at identical prices to the previous year, APG announced. APG was satisfied with the level of bookings for the first half of the year, given the circumstances. However, the trend towards short-term bookings continues, according to a statement.
NZZ internet archive subject to a charge The Neue Zürcher Zeitung (NZZ) archive, which has been digitized since 1993 and contains almost 700,000 articles, is now accessible via the NZZ website (www.nzz. ch/gbiarchiv). Search and hit list display are free of charge, the display of documents in full text costs 2 euros per article, the minimum invoice amount 4 euros. Payment is by credit card. Discounts for NZZ subscribers are planned for a later date. For professional users, in addition to a more detailed search function, other benefits such as discounts, push service or payment by invoice will be offered.
Larger broadcast area for Tele Tell The private television station Tele Tell in Central Switzerland is allowed to expand its broadcast area: The Federal Department of Environment, Transport, Energy and Communications (Uvek) has approved a corresponding application and added the regions of Wiggertal, Entlebuch, Willisau/Wolhusen, Einsiedeln, Ausserschwyz and Andermatt as well as parts of the districts of Zofingen and Reinach to Tele Tell's license area. With the exception of a few municipalities, the station can now broadcast throughout central Switzerland, Tele Tell announced. The potential increases by about 100000 to 620000 viewers.
Jvm founds event and PR agency The German advertising agency Jung von Matt has founded a new offshoot in Cologne. Jung von Matt/Momentum is a specialist agency for PR, events, sponsorship and promotion. It will operate as an independent company under the umbrella of Jung von Matt AG. Jung von Matt/Momentum will start with eight employees and sees its core competencies in the areas of PR and events, as Horizont.net reported. The agency network of Holger Jung and Swiss Jean Rémy von Matt thus already comprises twelve members. These include Jung von Matt/ Frontend, an Internet agency, and Jung von Matt/1:1, a subsidiary for dialog marketing.
Tobacco companies at loggerheads with Canada In Canada, tobacco companies are fighting back against restrictions on cigarette marketing. As Adage Global reports, Imperial Tobacco, JTI-Macdonald and Rothmans, Benson & Hedges have filed suit in the Supreme Court against tobacco laws. These excessively interfered with the corporations' freedom of speech and prevented them from marketing a legal product. Among the most controversial measures was the requirement that cigarette packages carry 50 percent warnings. Tobacco companies have repeatedly questioned the effectiveness of these warnings, while a study by the Canadian Cancer Society came to the opposite conclusion: 43 percent of smokers were more concerned about the health effects of tobacco, and 44 percent were motivated to quit by the photo warnings.
Kofler new head of Premiere World Georg Kofler, the long-time CEO of ProSieben, is the new head of management at Kirch broadcaster Premiere World. Kofler, who surprisingly left ProSieben at the beginning of 2000, will take over the orphaned post at the head of the loss-making pay TV station on February 1. Kofler is currently still Chairman of the Board of the European transaction TV group Hot Networks AG. Following his move to Premiere, he will remain at Hot in the role of Chairman of the Supervisory Board.
Compared with the previous record year 2000, sales rose by 2.2 percent to 254.4 million Swiss francs. The increase was achieved internally and at identical prices to the previous year, APG announced. APG was satisfied with the level of bookings for the first half of the year, given the circumstances. However, the trend towards short-term bookings continues, according to a statement.
NZZ internet archive subject to a charge The Neue Zürcher Zeitung (NZZ) archive, which has been digitized since 1993 and contains almost 700,000 articles, is now accessible via the NZZ website (www.nzz. ch/gbiarchiv). Search and hit list display are free of charge, the display of documents in full text costs 2 euros per article, the minimum invoice amount 4 euros. Payment is by credit card. Discounts for NZZ subscribers are planned for a later date. For professional users, in addition to a more detailed search function, other benefits such as discounts, push service or payment by invoice will be offered.
Larger broadcast area for Tele Tell The private television station Tele Tell in Central Switzerland is allowed to expand its broadcast area: The Federal Department of Environment, Transport, Energy and Communications (Uvek) has approved a corresponding application and added the regions of Wiggertal, Entlebuch, Willisau/Wolhusen, Einsiedeln, Ausserschwyz and Andermatt as well as parts of the districts of Zofingen and Reinach to Tele Tell's license area. With the exception of a few municipalities, the station can now broadcast throughout central Switzerland, Tele Tell announced. The potential increases by about 100000 to 620000 viewers.
Jvm founds event and PR agency The German advertising agency Jung von Matt has founded a new offshoot in Cologne. Jung von Matt/Momentum is a specialist agency for PR, events, sponsorship and promotion. It will operate as an independent company under the umbrella of Jung von Matt AG. Jung von Matt/Momentum will start with eight employees and sees its core competencies in the areas of PR and events, as Horizont.net reported. The agency network of Holger Jung and Swiss Jean Rémy von Matt thus already comprises twelve members. These include Jung von Matt/ Frontend, an Internet agency, and Jung von Matt/1:1, a subsidiary for dialog marketing.
Tobacco companies at loggerheads with Canada In Canada, tobacco companies are fighting back against restrictions on cigarette marketing. As Adage Global reports, Imperial Tobacco, JTI-Macdonald and Rothmans, Benson & Hedges have filed suit in the Supreme Court against tobacco laws. These excessively interfered with the corporations' freedom of speech and prevented them from marketing a legal product. Among the most controversial measures was the requirement that cigarette packages carry 50 percent warnings. Tobacco companies have repeatedly questioned the effectiveness of these warnings, while a study by the Canadian Cancer Society came to the opposite conclusion: 43 percent of smokers were more concerned about the health effects of tobacco, and 44 percent were motivated to quit by the photo warnings.
Kofler new head of Premiere World Georg Kofler, the long-time CEO of ProSieben, is the new head of management at Kirch broadcaster Premiere World. Kofler, who surprisingly left ProSieben at the beginning of 2000, will take over the orphaned post at the head of the loss-making pay TV station on February 1. Kofler is currently still Chairman of the Board of the European transaction TV group Hot Networks AG. Following his move to Premiere, he will remain at Hot in the role of Chairman of the Supervisory Board.
