News: Aktuell Zwo is not coming for the time being
Radio Ostschweiz AG, the operator of St. Gallen-based Radio Aktuell, has returned the license for the regional cable radio station Aktuell Zwo to the Federal Office of Communications (Bakom) without having used it.
Radio Ostschweiz AG, operator of the St.Gallen radio station Aktuell, has returned the license for the regional cable radio station Aktuell Zwo to the Federal Office of Communications (Bakom) unused.News Aktuell Zwo is not coming for the time being This was confirmed by Aktuell Managing Director André Moesch, who described the return as an "act of caution due to the tense situation in the advertising market". The FM station Radio Aktuell is currently "slightly under budget" in terms of advertising income, which is why no additional money is to be spent on the cable radio station Aktuell Zwo, which "only costs and brings nothing". Bakom has also assured that a new license could easily be applied for if necessary.
Advertising in beauty salons thanks to Face The Frauenfeld-based agency Face has made a name for itself with its "toilet communication" in toilets and urinals. Now it is launching a new service: 600 hairdressing salons, beauty salons, cosmetics and nail studios are being marketed as advertising locations. The target group is beauty- and body-conscious men and women. In addition to counter displays, mirror foils and
Samplings of original products are also distributed in addition to information brochures. According to Sales Manager Thomas Back, the network covers the whole of Switzerland, with a focus on urban areas.
M6 keeps Swiss window open The French TV chain M6 has won a victory against the French-speaking Swiss television station TSR. The temporary closure of M6's Swiss advertising window demanded by TSR was rejected by a Fribourg judge at first instance on Wednesday. TSR had sued the French channel because it broadcasts series on its Swiss signal for which TSR has exclusive rights in Switzerland. The judge has not yet commented on this lawsuit, but has rejected the precautionary measures that TSR had requested. TSR intends to appeal against this.
Advertising in beauty salons thanks to Face The Frauenfeld-based agency Face has made a name for itself with its "toilet communication" in toilets and urinals. Now it is launching a new service: 600 hairdressing salons, beauty salons, cosmetics and nail studios are being marketed as advertising locations. The target group is beauty- and body-conscious men and women. In addition to counter displays, mirror foils and
Samplings of original products are also distributed in addition to information brochures. According to Sales Manager Thomas Back, the network covers the whole of Switzerland, with a focus on urban areas.
M6 keeps Swiss window open The French TV chain M6 has won a victory against the French-speaking Swiss television station TSR. The temporary closure of M6's Swiss advertising window demanded by TSR was rejected by a Fribourg judge at first instance on Wednesday. TSR had sued the French channel because it broadcasts series on its Swiss signal for which TSR has exclusive rights in Switzerland. The judge has not yet commented on this lawsuit, but has rejected the precautionary measures that TSR had requested. TSR intends to appeal against this.
