News Aktuell: Information day on trends in PR work
News Aktuell is hosting an information day in Bern on June 3, 2009. Speakers will explain the options available to media offices and PR agencies for effectively placing their topics and messages in the media.
The SDA subsidiary News Aktuell is organizing an information day in Bern on 3 June 2009. Under the motto "Media relations 2009 - a compass for your communication", the speakers will explain the options available to media outlets and PR agencies for optimally placing their topics and messages in the media. The information day will focus in particular on current developments in the PR sector, such as which trends are being reinforced by the Internet.
Program: Lectures
"The role of the SDA as a news agency"
Speaker: Iwan Lieberherr, Swiss News Agency (SDA)
"Digital media information - tickers, RSS and Web 2.0"
Speaker: Kai Gerwig, News Aktuell (Switzerland)
"Visual PR - with good image ideas in the media"
Speakers: Frank Schleicher, News Aktuell, and Alessandro della Valle, Keystone
"International PR - communicating messages globally"
Speaker: Tanja Cordes, News Aktuell
Participation is free of charge. Information and registration at: Newsaktuell.ch/mediawork2009.
