Neutral Zurich: Campaign developed for Pringle of Scotland
Neutral Zurich was commissioned to realize the repositioning campaign for the cashmere brand Pringle of Scotland.
The campaign for summer 2010, consisting of advertisements and an image film, was produced in the Scottish Highlands with Oscar winner Tilda Swinton in the leading role and Ryan McGinley as director and photographer.
Another measure is the 3-minute film by Glasgow artist David Shrigley, which traces the history of Pringle and premiered during the men's collections in Milan in January. A brand collaboration is also planned with the Serpentine Gallery London, which curates product editions with Scottish creatives.
Responsible at Pringle of Scotland: Benoit Duverger (Director Global Communications). Responsible at Neutral Zurich: Michelle Nicol, Rudolph Schürmann (curation and creative direction), Kristina Milkovic (graphics), Fynn Kreuz (consulting), Nathalie Rutz (consulting assistant). Summer 2010 campaign: Ryan McGinley (photographer/director), Custom (production), LocationScotland (location scouting), Consulate (edit), La Boutique (retouching). The Story of Pringle of Scotland (Animation) David Shrigley (Director), James Newport (Animation), M.P. Lancaster (Sound), Bridget McCann (Narrator), Gaylie Runciman (Additional Voices).
Another measure is the 3-minute film by Glasgow artist David Shrigley, which traces the history of Pringle and premiered during the men's collections in Milan in January. A brand collaboration is also planned with the Serpentine Gallery London, which curates product editions with Scottish creatives.
Responsible at Pringle of Scotland: Benoit Duverger (Director Global Communications). Responsible at Neutral Zurich: Michelle Nicol, Rudolph Schürmann (curation and creative direction), Kristina Milkovic (graphics), Fynn Kreuz (consulting), Nathalie Rutz (consulting assistant). Summer 2010 campaign: Ryan McGinley (photographer/director), Custom (production), LocationScotland (location scouting), Consulate (edit), La Boutique (retouching). The Story of Pringle of Scotland (Animation) David Shrigley (Director), James Newport (Animation), M.P. Lancaster (Sound), Bridget McCann (Narrator), Gaylie Runciman (Additional Voices).
