Neutral: Image campaign for Bucherer realized
In spring 2010, the Zurich advertising agency Neutral won Bucherer's communications account. The campaign, which has been running since October, is the first visible result.
Founded in 1988, the traditional Lucerne-based house Bucherer is both a creator of watches, jewelry, jewels and a retailer with sales outlets in Switzerland as well as Germany and Austria. The campaign aims to position Bucherer as a house of inspiring connections: Craftsmanship and shopping experience, jewelry and watches, precision with passion , tradition with zeitgeist. "Bucherer connects" has been eye-catching on ads, posters and the Internet since October 1.
Responsible at Bucherer: Jörg Baumann (Director Marketing and Sales), Sandra Bär (Head of Marketing Communications). Responsible at Neutral: Michelle Nicol (Responsibility Consulting and Art Buying), Rudolph Schürmann (Responsibility Strategy and Creation), Roger Furrer (Art Director), Alain Orlow (Strategic Planner), Eva Friedli (Account Director), Andrea Bachofner, Paul Labun (Graphic Designer); Photography: Daniel Jackson (Photographer).
