Neutral for Bucherer: Portfolio 201 realized
The Zurich-based agency Neutral designed the new 2011 portfolio for Bucherer. Paris-based photographer Vincent Gapaillard was commissioned to shoot the still-life images.
Leading watch brands from Switzerland, Germany and Austria, dazzling pieces of jewelry as well as Bucherer's own creations are showcased in the portrait-format portfolio with catalog character, according to a statement from the agency. Still life compositions are intended to put the individual products in the right light and underline the diversity of the pieces in their shapes, colors and materialities.
Responsible at Bucherer: Jörg Baumann (Director Marketing and Sales), Sandra Bär (Head of Marketing Communications), Patricia Balliana (Project Manager Events and CRM), Oliver Hauser (Photographer Product Shots). Responsible at: Rudolph Schürmann (Responsibility Strategy and Creation), Michelle Nicol (Responsibility Consulting and Art Buying), Roger Furrer (AD), Alain Orlow (Strategic Planner), Eva Friedli (Account Director). Responsible at Burki Scherer: Toni Scherer, Patricia Häuselmann (image editing and realization). Responsible at Multicolor: Paul Weller (Production). Photography: Vincent Gapaillard (Photographer Still Lifes).
