Nine Xaver Awards and two special prizes presented

The Xaver.06 was awarded on Wednesday evening in Zurich as part of the X'06 marketing fair. Three gold, four silver, two bronze and two special prizes were awarded to successful Swiss stand builders and event agencies. According to a press release, the jury made a strict assessment and set the bar high in order to motivate the agencies to achieve top performance in the future.
The winners of a Gold Xaver were X-act in the Event/Business category for the COO Excellence project for UBS, Andreas Messerli Messebau in the Expo/System category for the Caparol exhibition stand at Appli-Tech and Aroma Productions for the Showcase project with clients Danielle Stutz and Rea Eggli in the Expo/Budget category.

Silver went to Impact Unlimited (UBS at Fonds'06), T'nt Events (Flyerline at X'05), Wunderman (Sunrise Webphone world record in continuous calling) and Spillmann/Felser/Leo Burnett (Mountain Trophy for Swisscom Fixnet).

Bronze Xavers went to Creaworld (Rigips at Appli-Tech) and Uniplan Switzerland ("Seile bewegen Basel" for the Basel-Stadt Department of Education). Compresso (Dr. Click / AXE) and Instant Architekten (Inventioneering Architecture / ETH Zurich) received awards for their special projects.

According to the press release, successful projects are neither a question of short-term unusualness nor a large budget. The decisive factors are an optimal cost-benefit ratio and, above all, embedding trade fair appearances and event marketing in an overall concept that generates as much sustainable success as possible for the customer and client.

The fifth Xaver event was once again organized by Expo + Event Swiss Association. According to the organizers, around 800 people attended the event. The members of Trio Eden acted as presenters.