News from the New Lgk: Moonliner Campaign Reaches Real Life
For seven years, Neue Lgk has been promoting the Moonliner night bus with illustrated «party pooper» characters and the slogan “We’ll get you out of there.” Now, the campaign is being linked to real life.
In the first phase, the public can help decide which of the five well-known frightening characters from the Moonliner campaign will soon be making nightlife unsafe in real life. Next spring, the appearance of the chosen party scare in Bern's nightclubs will be documented and linked to an online photo vote. The resulting material will in turn be used to design future campaign subjects.
The current figure voting on Moonliner.ch/competition is being advertised regionally with posters, advertisements on streetcar hangers, radio spots and various below-the-line measures. At the same time, Moonliner is taking its first steps in social media: You can now become a fan of the company at facebook.com/moonliner. Anyone who joins will be provided with background material such as character descriptions, photos and videos of the monsters from the campaign.
Responsible at Moonliner: Marc Jaussi (Managing Director), Patricia Bär (Project Management/Social Media Management). Responsible at the New Lgk: André Benker, Hans Tanner (CD), Andreas Szentkuti (text), Dominic Beyeler, Alex Sonderegger (AD), Miro Pfister, Matthias Guggisberg (graphics), Simon Lattman (desktop), Sebastijan Horvat, Nicole Brunner (consulting) Protagonist (programming), Selmi Tonstudio (radio).
