New subject for Public Eye Award
The 2015 Public Eye "Schmäh-Award" campaign kicks off on November 19. Roli Hofer designed the campaign artwork.
Launched in 2000 as a counter-conference to the World Economic Forum (WEF) in Davos, Public Eye has been taking a critical look at the business practices of companies ever since. At the end of the Public Eye initiative, the ultimate invective prize will now be awarded: the Public Eye Lifetime Award. Which of the six nominated companies, all former winners, will receive this dubious honor will be decided by the public from November 19 via online voting on Publiceye.ch. The winner will be announced at a closing event in Davos on January 23, 2015.
The Zurich advertiser Roli Hofer was once again commissioned to develop the new campaign subject. The eye-catching visual is as much a reminder to be vigilant as it is a symbol of the vulnerability of people and the environment. It can be seen on various online platforms and in social networks.
Responsible advertiser: Roli Hofer (concept, art direction). Responsible at Public Eye: Silvie Lang (Campaign Coordinator Public Eye Awards at the Berne Declaration).
