New styling for Swiss families
KünzlerBachmann Publishing has a soft spot for children—and for their parents. Among other things, it publishes the free family guides *Werdendes Leben* and *Unser Baby*. The accompanying website, Swissfamily.ch, will get a fresh new look for the New Year.
Swissfamily.ch is the portal for the family media of the KünzlerBachmann publishing house. Under this umbrella are the two free guidebooks Unser Baby (Our Baby) and Werdendes Leben (Becoming Life) as well as the subscription magazine Kidy swissfamily - the other family magazine. The website offers information on pregnancy, birth, childhood and family, how to get started with the magazines, and an order function. Previously, the topics were divided into eight different sections, and the homepage enticed and confused with quite a few topic teasers.
User in focus
The new website, which will go live on January 1 of next year, is all about clarity: the topic areas are more clearly structured, the search function has been improved and a large address database for families has been set up. Planning a weekend trip or looking for a doctor will thus be child's play. Regular competitions with attractive prizes make the website even more attractive.
Parents in conversation
However, the publishing house not only wants to inform the readers of its magazines, but also seeks dialog with them. In addition, users of the website should be able to get in touch with each other. In the forum, they have the opportunity to initiate topics themselves, to join in the discussion and to exchange ideas. They can also create their own Internet pages, for which the publisher provides around 500 images. The self-designed pages can be made accessible either to a clearly defined user group or to all users. For young parents in particular, this is an attractive way of recording the development of their offspring from the very first step and sharing it with their grandparents or sisters overseas.
Anne-Friederike Wilhelm
The free guidebook Our Baby is published every year on June 1 in German and French.
User in focus
The new website, which will go live on January 1 of next year, is all about clarity: the topic areas are more clearly structured, the search function has been improved and a large address database for families has been set up. Planning a weekend trip or looking for a doctor will thus be child's play. Regular competitions with attractive prizes make the website even more attractive.
Parents in conversation
However, the publishing house not only wants to inform the readers of its magazines, but also seeks dialog with them. In addition, users of the website should be able to get in touch with each other. In the forum, they have the opportunity to initiate topics themselves, to join in the discussion and to exchange ideas. They can also create their own Internet pages, for which the publisher provides around 500 images. The self-designed pages can be made accessible either to a clearly defined user group or to all users. For young parents in particular, this is an attractive way of recording the development of their offspring from the very first step and sharing it with their grandparents or sisters overseas.
Anne-Friederike Wilhelm
The free guidebook Our Baby is published every year on June 1 in German and French.
The guidebook Becoming Life is published once a year on December 1. It is also published in German and French and can be ordered free of charge from KünzlerBachmann-Verlag.
