New sportswear label for Strellson

Corporate Design At the Berlin fashion fair "Bread and Butter", the Kreuzlingen-based fashion label Strellson is presenting its new logo and its independent sportswear collection to the public for the first time.The introduction of the logo allows a clear visual separation of the ready-to-wear and sportswear divisions as well as a clear positioning of the casual label towards retailers and end consumers, says Pia Scharrenbroch from Strellson. The new logo reflects the year in which Strellson was founded and its location. The basic idea is based on the successful "Swiss Cross" program.