New mandate for Agence Trio: Anibis.ch from Ringier Switzerland
Ringier Schweiz vertraut der Agence Trio die Einführungskampagne der Website Anibis.ch in der Deutschschweiz an. Ziel des Mandats ist es, das Kleinanzeigenportal bekannt zu machen und als unumgängliche Website auf dem Markt zu positionieren.
The communication concept developed by Trio is based on the teasing principle: a first visual replaces the coveted object with the Anibis logo and the second makes it visible. The black and white illustrations show color and announce an easy-to-use platform.
The campaign, which ran from June to August, consisted of radio spots, advertisements and banners in numerous traditional and electronic media in German-speaking Switzerland. Thousands of bicycles in Zurich, Basel, Bern and St. Gallen were covered with saddle covers in the Anibis colors as guerrilla campaigns.
A follow-up to the campaign is already planned for after the vacations.
Responsible at Agence Trio: Michael Kamm, Olivier Pasche (project management), Guido Masson (creative direction), Réa Christ (graphics), Cédric Gachet (illustration), Christophe Muller (multimedia). Responsible at Anibis: Patricia Handl, Klaus Abele.
The campaign, which ran from June to August, consisted of radio spots, advertisements and banners in numerous traditional and electronic media in German-speaking Switzerland. Thousands of bicycles in Zurich, Basel, Bern and St. Gallen were covered with saddle covers in the Anibis colors as guerrilla campaigns.
A follow-up to the campaign is already planned for after the vacations.
Responsible at Agence Trio: Michael Kamm, Olivier Pasche (project management), Guido Masson (creative direction), Réa Christ (graphics), Cédric Gachet (illustration), Christophe Muller (multimedia). Responsible at Anibis: Patricia Handl, Klaus Abele.
