New face of Publicitas comes from Scholtysik Niederberger Kraft

 Publicitas has awarded Scholtysik Niederberger Kraft the contract to design its new brand identity. The Zurich-based branding and corporate identity agency won out over five other European agencies in a selection process. The newly designed "Publicitas" brand will be launched in spring 2008. It will incorporate various brands that currently exist in Publigroupe's Media Sales business segment: eight brands in Switzerland and a good two dozen brands abroad. In future, they will operate uniformly under the Publicitas brand (see
). The Media Sales business segment includes Publicitas, Publimedia, Publimag, Mosse, Publiconnect, Radiotele, Cinecom and Web2com in Switzerland and the Publicitas Promotion Network companies in 23 countries abroad. According to the company, the units of the future Publicitas generated sales of over 1.94 billion Swiss francs last year with around 1,950 employees.