New branding for interdisciplinary breast cancer center
Since its founding in 2011, the «Brustzentrum Rheinfelden» has established itself as a treatment center for breast cancer. The new brand identity, developed by the Basel-based agency Modulator, reflects the center’s growing self-confidence and is designed to highlight its wide range of patient-centered services.
Using joint branding workshops, the Basel agency Modulator developed the brand strategy and defined brand-specific cornerstones such as naming, visual language and storytelling for the Breast Center Rheinfelden. At the design level, this was followed by the conception and realization of letterheads, illustrations, testimonial videos, brochures, give-aways and mailings. Last but not least, the website offers affected women, their relatives and referrers a comprehensive range of services including a community area.
Agency: Modulator AG, Basel; Client: Breast Center Rheinfelden
