New agency network ComUnity.pro founded
Eighteen owner-managed and independent PR agencies from Europe and the Middle East have joined forces to form the ComUnity.pro network. Jenni Kommunikation represents Switzerland.
ComUnity.pro specializes in strategic communication in high-tech markets, but also has solid public relations experience in other areas. According to the press release, the network consists of renowned agencies in Austria, Belgium, Croatia, France, Germany, Hungary, Dubai, Greece, Italy, the Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland and the UK. The network was unofficially founded in September 2009 to support a European manufacturers' association in the ICT sector with its communications. After a year in which the network was able to acquire several renowned international customers, it has now been formally founded in Brussels.
Instead of relying on relationships or high membership fees when selecting the individual agencies, the sole criterion chosen was reputation with the media in the respective country. "Local journalists are undoubtedly the most neutral jury in such decisions," says Marc Henri De Bruyne, CEO of ComUnity.pro and the Belgian member agency Vademecom. "Media representatives know better than anyone else which PR agency offers relevant content and is characterized by openness and respect in relationships."
All agencies work purely on a project basis and make transparent offers for specific campaigns. If required, clients have a central contact person in Brussels who coordinates all local experts and thus relieves the client of the burden of managing multiple agencies.
Instead of relying on relationships or high membership fees when selecting the individual agencies, the sole criterion chosen was reputation with the media in the respective country. "Local journalists are undoubtedly the most neutral jury in such decisions," says Marc Henri De Bruyne, CEO of ComUnity.pro and the Belgian member agency Vademecom. "Media representatives know better than anyone else which PR agency offers relevant content and is characterized by openness and respect in relationships."
All agencies work purely on a project basis and make transparent offers for specific campaigns. If required, clients have a central contact person in Brussels who coordinates all local experts and thus relieves the client of the burden of managing multiple agencies.
