New Zalando TV commercial - The fashion virus has broken out
Zalando is kicking off the summer season with another new TV commercial. This time, the new campaign focuses on the online store's fashion range.
As with the previous commercials, the company relies on self-deprecating humor and at the same time focuses on the advantages of Zalando. The spot is set in the treatment room of a doctor's surgery. The doctor gives his patient a clear diagnosis: She has contracted the highly contagious Zalando virus. This virus is triggered by extensive shopping of the wide variety of brands on Zalando.ch. But before the doctor can warn her about the risk of catching the virus, she has caught it herself. The most noticeable symptom of the Zalando virus: a sneeze that goes hand in hand with a constant change of outfit. A glance into the waiting room shows the extent to which the virus has already reached: All the waiting patients are infected. Whether young or old, sooner or later the Zalando virus affects everyone.
The commercial was shot under the direction of Nick Ball at the Buch Clinic in Berlin. The 50-strong team shot the commercial in two days. Jung von Matt/Fleet was responsible for the concept and implementation of the commercial.
On Zalando.ch, customers can purchase a special offer to coincide with the launch of the commercial. Making-Of Videoand in the News&Styles section, you can find the looks of the actors in the after-styling. A selected outfit from the commercial will also be raffled off on the Zalando Facebook homepage.
Watch the new commercial exclusively here:
