New website for Unicef

Inform, mobilize and generate donations: These were the diverse requirements of the children's aid organization Unicef Switzerland for the new web presence. In addition to the contemporary design with generous use of images, numerous structural, content-related and functional innovations were implemented. For example, the navigation structure was adapted to focus on the target group and social media widgets were implemented throughout. Special attention was paid to the donation process, which was revised in terms of user-friendliness and transparency. Thanks to the structuring according to countries and programs, visitors to the site who are willing to donate can easily decide which Unicef project they want to donate money to.

The technical framework consists of the Drupal CMS and the Salsa online CRM - making Unicef the first major Swiss nonprofit to rely on a modern online CRM for online communications, e-fundraising and advocacy, according to Goldbach. The Drupal/Salsa package enables the organization to set up peer-to-peer donation pages, petitions and pressure mails within a short time. The new website is responsive - making it fully usable on desktop, tablet and mobile.

Goldbach Interactive was responsible for the design concept and the visual user guidance; Kampaweb for the technical implementation of the Drupal/Salsa package as well as the connection to the existing CRM.

Responsible at Goldbach Interactive: Dirk Unger (creation), Nadine Franzen (project management/consulting). Responsible at Kampaweb: Jos Doekbrijder (project management/consulting), Peter Haberstich (concept), Miro Dietiker (technical project management), Sascha Grossenbacher (implementation). Responsible at Unicef: Flavio Calligaris (Head of Marketing / Communications), Elisabeth Karagiannis (Head of Information), Manfred Ruf (Head of IT).