New marketer for digital media solutions
Adringo, a new marketer and provider of digital media solutions, is entering the Swiss market. Its advertising solutions—including native advertising and performance marketing—are designed to bring innovation to the advertising market.
The rapidly changing usage behavior of digital media, in particular towards mobile use and the primacy of content, makes new forms of advertising and solutions indispensable, according to a press release issued by the marketer on Monday. Successful advertisers are no longer optimizing for pure click performance or the number of impressions of advertising media, but are instead focusing on precisely addressing the target group and working towards maximum conversion to the desired conclusion on the target page. Adringo meets these growing needs.
For the first time, the Native Advertising Pool offers advertisers the opportunity to place their advertising messages in the editorial environment of leading Swiss news platforms (including 20 Minuten, Cash and Südostschweiz). Thanks to the editorial integration, users are not disturbed in their reading flow and the advertising messages achieve a high performance.
With Adringo Test Drive, the marketer is providing the automotive industry with an exclusive tool. Advertisers now have the opportunity to generate test drives directly in the target group. The special feature here is that the client only pays for the test drives actually carried out.
Adringo is a Swiss company and began operations in summer 2014 after several months of development. The innovative advertising formats are now available to advertisers in Switzerland.
