New online presence for the Migros magazines
The Migros weekly newspapers are launching their new online portals on Monday morning. The portals feature a more modern design and new functions that are intended to actively involve users.
The heart of the home page is the interactive cockpit: Migros magazine articles, photo spreads, and user-generated content are visible here at a glance. The display can be easily customized - with one click, the page view is adapted to personal interests. Under "Life" and "Cooking," registered users can publish their own content such as travel tips and recipes they have created themselves. This function will gradually be extended to the other sections, enabling users to play an active role in shaping the weekly newspaper.
The new platforms are intended to enhance the multimedia presence of the Migros magazines and address new target groups. Users can exchange information with other interested parties and with the editorial team. But portraits, articles on family and social topics, and information about Migros' commitment can also still be found on the portals.
The channels are also linked to Facebook and Twitter. Design and technical implementation of the new online presence were carried out in collaboration with the Zurich agencies Divio and Censhare.
