New name, new look, new advertising language

Auto Mercedes-Benz Automobil AG is realigning itself. Noise AG was commissioned with the brand development of meinmercedes.ch. The name meinmercedes.ch is intended to reflect the emotionality that customers and employees associate with the Mercedes-Benz brand. The magenta logo color, which is atypical for cars, is also intended to convey an attitude to life and modernity. Magenta also serves as a distinguishing feature in a highly competitive market. Noise AG is launching meinmercedes.ch with a new design manual that governs everything from the image brochure to the advertising campaign, from the POS to the job advertisement and from the occasion board to the Internet banner.