New garbage from Vizner Borel
The anti-littering campaign by the Interest Group for a Clean Environment (IGSU) is entering a new phase with new ad designs.
For around seven years, the IGSU has consistently pursued the goal of preventing careless littering in public spaces. With the anti-littering ambassadors, the "IGSU Anti-Littering Contest" and other measures, the IGSU has achieved a high level of acceptance and attention for this sensitive and social problem, according to a press release from Vizner Borel.
The IGSU was founded in May 2007 by the recycling companies Igora-Genossenschaft für Aluminium-Recycling and Pet-Recycling Schweiz. These two private-sector organizations have been working together to combat littering since 2004. In the meantime, an open platform has emerged in the fight against littering and further partners from consumer-related areas and the recycling industry have been won over for joint measures.
The new campaign will be seen nationally on posters, advertisements and on the Internet.
Responsible at the Interest Group for a Clean Environment IGSU: Markus Tavernier, Daniel Frischknecht, Mirco Zanre (Igora). Réne Herzog, Jean-Claude Würmli, Lukas Schumacher (Pet-Recycling Switzerland). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Gian Maurizio (art direction/concept), Nina Treml (text/concept), Patricia Tschumi (consultant). Photography: Jonas Kuhn. Production: Detail AG.
The IGSU was founded in May 2007 by the recycling companies Igora-Genossenschaft für Aluminium-Recycling and Pet-Recycling Schweiz. These two private-sector organizations have been working together to combat littering since 2004. In the meantime, an open platform has emerged in the fight against littering and further partners from consumer-related areas and the recycling industry have been won over for joint measures.
The new campaign will be seen nationally on posters, advertisements and on the Internet.
Responsible at the Interest Group for a Clean Environment IGSU: Markus Tavernier, Daniel Frischknecht, Mirco Zanre (Igora). Réne Herzog, Jean-Claude Würmli, Lukas Schumacher (Pet-Recycling Switzerland). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Gian Maurizio (art direction/concept), Nina Treml (text/concept), Patricia Tschumi (consultant). Photography: Jonas Kuhn. Production: Detail AG.
