Migros' new Head of Marketing is Oskar Sager
Now the cat is out of the bag: Migros' new head of marketing is Oskar Sager. The current CEO of the family business, Sager has previously worked for Migros, but also for its competitor Coop. With his new post, he will also become a member of Migros' Executive Board.
Now the cat is out of the bag: Migros' new head of marketing is Oskar Sager. The current CEO of the family business, Sager has previously worked for Migros, but also for its competitor Coop. With his new post, he will also become a member of Migros' Executive Board.
After studying at the University of St.Gallen, Sager worked for Migros for four years: First as project manager in sales and marketing at the Migros Cooperative Zurich and then as assistant to Erich Gugelmann, then vice president of the FMC administrative delegation and head of marketing. Later, Sager was Managing Director of Interio Switzerland for five years. From 1995, he headed Coop Mittelland and then the Northwest Switzerland region. A year ago, he joined Sager, a family business operating in the insulation materials sector in Dürrenäsch (AG), as CEO. According to the press release, the 51-year-old will join Migros in the coming weeks and succeed Urs Riedener, who will become CEO of milk processor Emmi on March 3.
The Federation of Migros Cooperatives announced on Friday that the new Head of Marketing had been appointed, but that the name would not yet be given out of consideration for internal communications at the current place of work.
After studying at the University of St.Gallen, Sager worked for Migros for four years: First as project manager in sales and marketing at the Migros Cooperative Zurich and then as assistant to Erich Gugelmann, then vice president of the FMC administrative delegation and head of marketing. Later, Sager was Managing Director of Interio Switzerland for five years. From 1995, he headed Coop Mittelland and then the Northwest Switzerland region. A year ago, he joined Sager, a family business operating in the insulation materials sector in Dürrenäsch (AG), as CEO. According to the press release, the 51-year-old will join Migros in the coming weeks and succeed Urs Riedener, who will become CEO of milk processor Emmi on March 3.
The Federation of Migros Cooperatives announced on Friday that the new Head of Marketing had been appointed, but that the name would not yet be given out of consideration for internal communications at the current place of work.
