New head of Prime's advertising unit
With the addition of Andreas Sedmak, Prime is further expanding its consulting expertise. Sedmak, who previously served as consulting group leader and senior consultant, has taken over as head of Prime’s advertising unit. In this role, he has been leading an interdisciplinary consulting team focused on advertising and marketing communications since July.
Andreas Sedmak studied journalism and media studies, constitutional law and sociology of law at the University of Zurich. In his previous positions on the client side, he was responsible for various integrated marketing and communication projects in the publishing, insurance and financial sectors. On the agency side, he built up the publishing title "Zürich geht aus" and was responsible for the overall mandates for Microsoft EMEA and Ford as a consultant at the Y&R Group. Most recently, Sedmak was Head of Dialog & Digital and a member of the Executive Board at Euro RSCG, where he looked after clients from the consumer goods, aviation, banking and postal, rail and culture sectors.
