New award: "Marketeer of the Year"

Marketing is under pressure and in many companies is not perceived as an investment, but rather as cost management. However, the truly brilliant success stories are written by companies that use creativity to seize opportunities, break new ground with courage and implement groundbreaking ideas in the digital age.The "Marketeer of the Year Award" is dedicated to those outstanding personalities who move outside their comfort zone, create something new and generate clear added value for the company, employees and consumers.The newly created award clearly distinguishes itself from existing Swiss marketing awards. It honors individual personalities as opposed to entire projects and/or companies, and the first "Marketeer of the Year" in March 2018 will be determined by a renowned jury in a multi-stage review and decision-making process. The jury members form a strong panel of experts with representatives from the agency, media, trade association, corporate and academic sectors:- Dr. Matthias Ackeret, publisher and editor-in-chief in person- Christian Baertschi, CEO/partner of Serviceplan Group Switzerland- Nadine Borter, owner of Contexta AG, Bern- Prof. Martina Dalla Vecchia, FHNW- Dr. Peter Felser, Owner Felser Brand Leadership- Roger Harlacher, President SWA, CEO Zweifel Pomy-Chips AG- Beatrice Kniel, Director Business Unit Broadcast, Admeira AG- Prof. Dr. Harley Krohmer, Director of Marketing, University of Bern- Prof. Dr. Felicitas Morhart, Professor of Marketing, Université de Lausanne- Prof. Dr. Sven Reinecke, Director of the Institute of Marketing, University of St. Gallen (HSG)- Uwe Tännler, President of Swiss Marketing- Barbara Wieser, Owner/Managing Director of Digital Heads GmbH- Stefan Barmettler, Editor-in-Chief of HandelszeitungOn March 1, 2018, the "Marketeer of the Year Award" will be presented for the first time at a festive gala dinner in the stylish ambience of the Razzia restaurant in Zurich. Presenter Christa Rigozzi, who herself studied media and communication sciences, will host the evening and announce the name of the award winner.