New Lgk: Making the sugar liquid

Neue Lgk has realized a campaign for the sugar factories Aarberg + Frauenfeld to publicize the new product range "Sucrisse". The advertising campaign highlights the advantage of liquid sugar - its solubility. The new brand is being launched via Migros. The associated campaign is currently focusing on the Migros magazine, seasonal cuisine and billboards in and around Migros stores. In the fall, the campaign will be supplemented by a commercial, accompanied by a national billboard.

Responsible at Zuckerfabriken Aarberg + Frauenfeld: Josef Arnold (CEO), Beat Gerber (Head of Marketing and Sales), Sibylle Studer (Product Manager). Responsible at the New Lgk: André Benker (CD), Valentina Herrmann, Dominic Beyeler (AD), Lukas Schmid (text), Alfredo Trasatti, Sabina Siegrist, Raphaela Brühlmeier (consulting). Art buying: Beatrice Mächler. Photography: Hans-Ruedi Rohrer. Illustrations: Christian Kitzmüller, Syd Brak. Image editing: Felix Schregenberger.