New talents

The links between the two Zurich film productions Pumpkin and Snap have already played out several times in the past. They help each other out with personnel and technology and also have offices just a few meters away from each other. "Nevertheless, it makes sense for each company to offer its core competencies to customers independently in different niches," explains Michael Kindermann from Snap Film. However, the two companies, which have been successful for some time, now want to work together to promote the "next generation". Pumpkinsnap is the name of the "smart alliance", through which fresh names from the "young filmmaker" scene will get their chance in advertising in future. One of the first directors in the portfolio is Alexandra Fi-sher. The UCLA graduate completed her Master's degree in Hollywood and also made several short films there. After winning a "Student Emmy" from the Director's Guild of America, she has now been entrusted by Pumpkinsnap with two first films for Migros and Caotina. Other names on the showreel of the "smart alliance" are Tolga Dilsiz, Laurin Merz, Pierre Monard, Ramon-Pedro and Alain Gsponer. The Swiss director, who lives in Berlin, attracted attention last year with Martin Suter's "Lila, Lila" and won various awards for "Das wahre Leben". Luzius Rueedi also has feature film experience. Michael Kindermann produced "Sunny Hill" with him last year. However, it is difficult for potential customers to deduce the style of a commercial from such a work. That is why Kindermann has now developed the idea for a fictitious reference object. For the invented beer brand "Shelby's", Luzius Rueedi was able to show, with great technical effort, what kind of commercials he could offer in the future. "Caveman" Siegmund Tischendorf plays a leading role and the film was shot in Berlin and Zurich.
Andreas Panzeri