New subjects for the traditional Bernese newspaper
For the fourth time, Contexta is showcasing the intellectual sophistication of the daily newspaper *Der Bund* with its signature black reading glasses and a matching headline.
Once again, Contexta is presenting the daily newspaper as the one that asks the right questions, takes a close look and raises the relevant issues. For the areas of politics, business and society, Contexta has therefore once again redesigned the familiar reading glasses and presented them in a way that is appropriate to the topic. This year, the subjects can also be seen as posters, advertisements and online banners.
Responsible at Espace Media: Sandra Locher (Head of Reader Marketing Regional Media D-CH), Patrick Linder (Head of Advertising Regional Media D-CH). Responsible agency: Contexta. CGI and image editing: Pixelprinz, Zurich.
