New stop advertising guidelines

A complaint against an unsolicited Promopost item raised the question of the extent to which free publications containing information that is of general interest, such as emergency numbers, entitle the recipient to disregard the stop-advertising sticker. The existing guidelines of the SLK, Swiss Post and the SDV Swiss Dialogue Marketing Association were not clear enough in this respect. The SLK subsequently set up a working group with the task of creating a basis to ensure uniform practice in future. The new guidelines come into force with immediate effect and contain the following four points:1. The "Stop advertising" sticker prohibits the delivery of unaddressed commercial communication.2. Permitted are: Broadcasts from authorities, the federal administration and public companies, cantons and communes. Official advertisers, political parties, non-party committees. Non-commercial broadcasts for information purposes, such as appeals for blood donations. Disposal companies such as garment bags and NPOs.3. The sticker prevents the delivery of mailings with advertising on your own behalf, such as product recommendations or services and content that was not written by a publisher or an independent organized editorial team.4. Anyone claiming to be allowed to disregard the "Stop advertising" sticker must be able to prove the necessary requirements.