New smart advertising figure for Yallo
Yallo has completely revamped its brand identity and is introducing a new advertising mascot. A smart ant positions the Swiss prepaid mobile provider as the telecom player with strong offers and clever savings options.
The nationwide ATL campaign "small and strong" runs from January 26 to February 28, 2015. With its new image and unusual advertising figure, Yallo aims to position itself more strongly as the Swiss provider of low-cost mobile telephony abroad. To achieve this goal, Yallo is running an extensive national poster and print campaign under the slogan "small and strong", running from January 26 to February 28.
The revised corporate design and the new advertising presence were developed by the Alpha 245 advertising agency, together with the Yallo marketing and communications department. The overall appearance and brand were refreshed and reduced to essential elements. This puts the products more in the foreground.
"With the ant, we have a clever and strong symbol that gives more personality to the Yallo brand," said Giuseppe Bonina, CEO of YOL Communications.
