New chocolate brand for Frey
Schoch & Sonders created the Unlimited brand on behalf of Chocolat Frey and the Migros Cooperative in Basel.
The chocolate bars, each weighing 220 grams, are individually manufactured and therefore each one is unique, according to a press release issued by the agency on Thursday. The brand design should be just as individual and convey the brand values of "imagination", "expertise" and "indulgence".
For the design, a simple, white packaging and large viewing windows were chosen that allow the chocolate creations to be seen. In addition to the brand design and packaging, Schoch & Sonders also created the POS material, flyers and advertisements. Unlimited is currently available in selected Migros Genossenschaft Basel stores.
