New product packaging for Tropenhaus Wolhusen
At the Wolhusen Tropical House, exotic plants are grown not only for decorative purposes. They are also processed into high-quality products. These products now have a new look. The packaging design was created by Rosenstar.
The Tropical House Wolhusen produces over 30 different products: including spice blends, teas, chocolates, sauces. In every article, at least one ingredient comes from the company's own greenhouse. The new packaging is intended to make the high quality and special nature of the products clear to the outside world.
In close cooperation with the tropical house and the distributor Coop, Rosenstar developed a packaging line that corresponds with the value of the contents and that attracts the attention of customers in front of the sales shelf. "In addition to increasing sales of the products, a greater awareness of the Tropenhaus Wolhusen is also a goal," says Jana Yaacoub, co-owner of Rosenstar.
The products now appear in a refreshing design that stands out without being flashy. "The transparent elements allow a glimpse of the contents. This makes you want to try them," says Jana Yaacoub. The banana leaf appears as a recurring, identity-creating element for Tropenhaus Wolhusen on all packaging. Different color codes represent different product groups.
