New PR agency founded in Zurich
C-Factor is the name of the new agency for corporate and brand communication in Zurich. It started 2012 with half a dozen Madate employees.
The agency was founded in mid-December 2011 by the two Managing Partners Philipp Metzler and Iskender Akgün, as detailed in a press release on Wednesday. The 38-year-old Metzler heads up the C-Factor consultancy. He previously led a consulting group at a large communications agency for four years. He focuses on industry, the energy and cleantech sectors and increasingly on the retail trade.
The 41-year-old Akgün is responsible for the management of C-Factor. He was previously a member of the management team at a Zurich-based communications agency for ten years. His professional expertise lies at the interface of communication, strategy and business management. The C-Factor team also includes consultant Martina Peyer and junior consultant Alina Bühler. A further team member is currently being sought.
For the development and implementation of solutions, the agency works with a network of specialists, for example in the areas of design and online. For media relations and communication in French-speaking Switzerland and Ticino, C-Factor works with a local PR partner company in each region.
