New brand for Ticino course

Education The postgraduate course for communications professionals at the Università della Svizzera Italiana has been given a new brand: instead of MPR, the "Executive Master of Science in Communications Management" course will now be abbreviated to "Executive MScom". This is intended to emphasize its orientation as a management program with a strategic focus. The name change also includes a new logo. The course was developed by the university in 1998 together with the Swiss Public Relations Institute and was first offered in 1999.