New Lgk: Picking up prizes at the Gerber fondue game
Until now, Gerber Fondue has advertised with TV commercials and the phrase "When was the last time you lost your bread in a fondue?". Now Neue Lgk is picking up on the familiar message, but breaking new ground with an online game.
Together with The Eyecatcher, Neue Lgk has designed an online game that is advertised cross-media. In the Gerber fondue game the aim is to pick up the pieces of bread lost in a fondue. With every piece of bread saved, players increase their chances of winning prizes such as ski weekends for four or Davos sledges. And after each round of the game, a suitable mini-game awaits users: the aim is to scrape the crust out of the empty caquelon with the fondue fork to see if you have won an additional prize straight away. If you get caught up in the game fever, you can win more free spins using the tell-a-friend function and winning codes on Gerber fondue packs. And anyone who fancies a fondue can arrange to meet up with friends using the integrated "Doodle" agenda function.
The Gerber Fondue Game is being publicized by means of on-pack advertising, POS posters, advertisements, banners, social media ads and a mailing. It is available immediately and will run for several months. In addition, various instant prizes will be raffled off via SMS.
Responsible at Emmi Fondue AG: Beatrice Hauswirth (Head of Marketing), Indra Grünig (Product Manager). Responsible at the New Lgk: André Benker, Hans Tanner (CD), Dominic Beyeler (AD), Andreas Szentkuti (text), Nicole Brunner, Nicole Trasatti (consulting). Online responsibility: The Eyecatcher ag. Video: Condor Films. Photography: Jonas Spengler. Animation: Chemicalbox. Media: Zip Media, The Eyecatcher ag.
The Gerber Fondue Game is being publicized by means of on-pack advertising, POS posters, advertisements, banners, social media ads and a mailing. It is available immediately and will run for several months. In addition, various instant prizes will be raffled off via SMS.
Responsible at Emmi Fondue AG: Beatrice Hauswirth (Head of Marketing), Indra Grünig (Product Manager). Responsible at the New Lgk: André Benker, Hans Tanner (CD), Dominic Beyeler (AD), Andreas Szentkuti (text), Nicole Brunner, Nicole Trasatti (consulting). Online responsibility: The Eyecatcher ag. Video: Condor Films. Photography: Jonas Spengler. Animation: Chemicalbox. Media: Zip Media, The Eyecatcher ag.
