New Lgk: Innovations at Bernmobil announced
In conjunction with the Switzerland-wide schedule change on December 12, Bernmobil will be implementing various transportation-related changes. This information is being communicated by the Neue Lgk.
The aim of the campaign is to make passengers aware of the changes and provide them with all the necessary information via various channels. Six different subjects address the most important changes. At the heart of the campaign are posters that will be used along the route network. However, megaposters, advertisements, streetcar trailers, radio spots, e-boards and banners are also used as advertising media.
The campaign is complemented by a newly designed special edition of the Bernmobil magazine. On 16 pages, readers can find out interesting facts about the new routes and departure times and the significance of the new transport concept. The magazine was distributed to around 120,000 households in and around Bern on December 1.
The campaign is complemented by a newly designed special edition of the Bernmobil magazine. On 16 pages, readers can find out interesting facts about the new routes and departure times and the significance of the new transport concept. The magazine was distributed to around 120,000 households in and around Bern on December 1.
Responsible at Bernmobil: Roman Gattlen (Head of Marketing), Monika Scheiwiller (Head of Marketing Communication), Rahel Roher (Head of Market). Responsible at the New Lgk: André Benker, Hans Tanner (CD), Lukas Schmid (text), Stephan Wittwer (AD), Simon Lattmann (polygraphy), Nicole Brunner, Alfredo Trasatti (consulting).
