New Lgk: New spot for the Swiss eggs
Neue Lgk has produced a new commercial for the producers' association Gallo Suisse. In it, the advertisers show—with a touch of humor—just how much "chicken happiness" is packed into every Swiss egg.
Dancing cheerfully in time to a new take on «Oh Happy Day!», the hens are enjoying life on the farm. The director of the new egg commercial is Michael Fueter. The TV commercial is the centerpiece of the new communication campaign for Swiss eggs. It aims to raise awareness of this domestic product among consumers and the foodservice industry. The commercial is now airing nationwide in Switzerland. It is being continuously supplemented by additional initiatives, such as a revamped trade show presence.
> Watch the 45-second spot’
> Watch the 24-second spot’
Responsible at Gallosuisse: Daniel Würgler, Willi Neuhauser, Oswald Burch, Jean Ulmann. Responsible at the New Lgk: André Benker (CD), Andreas Szentkuti (Script), Dominic Beyeler (Art Director), Silvano Spezia, Diana Geissbühler (Consultants). Director: Michael Fueter. Film Production: Markenfilm Schweiz. Post-Production: UPP. Music: Spacetrain.
