New LGK: New appearance of IWB

IWB, a Swiss company for renewable energy and energy efficiency from Basel, is getting fit for the future. In this highly competitive future in the energy market, the company is no longer operating as "Industrielle Werke Basel", but as the mono-brand IWB, the multi-dimensional Basel utility company for energy, water and telecommunications. A service company that supplies and networks its customers in Basel and beyond sustainably and securely. And in doing so, it consistently pursues the path to a renewable full supply like no other energy company in Switzerland. IWB already produces more renewable electricity in its own production plants than the customers in its own grid area consume. This is unparalleled anywhere else in Switzerland. And IWB is not allowed to promote, produce or supply nuclear power. This is what the cantonal constitution of Basel-Stadt stipulates.

Neue LGK won the public IWB tender to develop a new corporate design. At the beginning of 2013, the agency began work on the concept and design of IWB's new image, drawing on a freshly sharpened corporate identity and corresponding corporate values. Sustainability, efficiency and reduction means: less is more. This is why the CD is limited to the most essential and necessary. Every appearance of the IWB brand thus emphasizes efficiency and sustainability.

IWB's new claim is "From our own energy". And it was also created from our own energy: in workshops and a subsequent ballot in which all IWB employees were able to participate.

IWB's new image and new claim were first presented to all employees in October 2013. The new corporate film was also shown for the first time on this occasion. This film was also conceived and produced by Neue LGK in collaboration with film production company Solid & Haller and director Daniel Leuthold.

Following the successful internal brand anchoring, IWB presented the new CD and the new claim to all Basel residents as part of an advertising and poster campaign, via an e-board at SBB station, with online banners and on two fully labeled IWB streetcars. All conceived and designed by Neue LGK. Since the beginning of this year, a broad image campaign has been showing what IWB is committed to on a daily basis: sustainable and efficient use of energy, water and telecommunications, where every drop, every gust of wind, every ray of sunshine, every bag of waste, every kilowatt hour, every fiber optic cable and every degree counts.

Responsible at IWB: Lars Knuchel and Dietmar Küther, Corporate Communications. Responsible at Neue LGK: Hans Tanner, André Benker (Creative Direction), Peter Rettinghausen (Text), Kerstin Berk, Valentina Herrmann (Art Direction), Jeannine Moser (Graphics), Nina Geissbühler (DTP), Claudia Shatri, Nick Schoberth (Consulting), Annette Fischer (Photography).