New Lgk fights against mountains of waste for Bernmobil

 
The Bern agency Neue Lgk is launching an awareness-raising campaign for Bernmobil to combat the growing problem of litter on buses and streetcars. Floor stickers and streetcar hangers in special formats are used: subjects such as oversized ketchup sachets or paper cups show the scale of the problem for the Bern transport company. This is combined with a request to passengers to be more considerate when eating and drinking on the streetcar or bus. The streetcar hangers with dispensers therefore do not contain flyers, but napkins with a message printed on them. The campaign is accompanied by an installation in the visitor center and brochures on the subject of safety and cleanliness in public transport.
Responsible at Bernmobil:
Monika Scheiwiller and Franca Heller (Marketing Communications). Responsible at Neue Lgk: André Benker (CD), Andreas Szentkuti and Lukas Schmid (text), Stephan Wittwer (AD), Andreas Wyss (graphics) as well as Alfredo Trasatti and Nicole Brunner (consulting).