New LGK: Campaign for Berner Zeitung continued
Since its relaunch a year ago, the BZ has been promoting itself with the slogan: «At the BZ, Bern always comes first.» This claim is now being expanded upon in the new campaign—literally.
Because the BZ reports on the region and world events, the agency said in a statement. But always from a regional perspective. The Neue LGK shows this in its new print campaign with pictures from around the world and words from the region. And in the radio spots with music from around the world and words from the region. In addition to advertisements, posters and radio spots, the campaign also includes eBoards, cinema slides, online banners, a TV sponsorship, advertising on public transport and various direct marketing measures.
> Radio spot 1 (mp3)
> Radio spot 2 (mp3)
> Radio spot 3 (mp3)
> Bern is delighted with the new LGK and the new BZ
Responsible at BZ Berner Zeitung, Espace Media: Mirjam Huber (Head of Advertising), Nicole Herold (Communications Planner), Andre Laub, Urs van Laer (Final artwork). Responsible at Neue LGK: André Benker, Hans Tanner (CD), Fabian Esslinger (AD), Antonio Lopez (text), Andrea Bachofner, Miro Pfister, Matthias Guggisberg (graphics) Silvano Spezia, Sebastijan Horvat, Caroline Nagiel (consulting).
