New Lgk: Image campaign realized for Swiss Post
Neue Lgk has launched a new branding campaign for Swiss Post. The campaign focuses on the needs of business customers who rely on Swiss Post’s range of services.
Well-known Swiss companies such as Migros, Victorinox, the Swiss Red Cross, Lindt & Sprüngli and Weleda were won over for the campaign. With the statement "For the most demanding customers in the world", an answer is given to all the needs shown. Neue Lgk continued its collaboration with director Marcel Langenegger and Chocolate Films for the realization of the advertising films.
The new image is designed to run for several years and includes TV commercials, posters and advertisements at a classic level. A microsite advertised with online banners provides more in-depth information about the services from the customer testimonials and links them to a competition. The accompanying communication measures relating to Swiss Post's sponsorship commitment are being implemented using the same integrated concept. The advertising materials have been in use throughout Switzerland since the beginning of November until further notice.
The new image is designed to run for several years and includes TV commercials, posters and advertisements at a classic level. A microsite advertised with online banners provides more in-depth information about the services from the customer testimonials and links them to a competition. The accompanying communication measures relating to Swiss Post's sponsorship commitment are being implemented using the same integrated concept. The advertising materials have been in use throughout Switzerland since the beginning of November until further notice.
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Responsible at Swiss Post: Roland Schwarz (Head of Corporate Advertising), Michael Eberle (Head of Brand Management/Advertising), Dominic Hirt (Head of Marketing Communication and Brand Management). Responsible at the New Lgk: André Benker, Hans Tanner (CD), Stephan Wittwer, Roland Scottoni (AD), Andreas Szentkuti, Markus Tränkle (text), Stephan Nopper, Sabine-Maria Wandeler (graphics), Nicole Trasatti, Sabina Siegrist, Nicole Brunner, Raphaela Brühlmeier, Diana Geissbühler (consulting), Chocolate Films (production), Marcel Langenegger (director), Stephan Schacher (photography), Netvertising (online responsibility), Optimedia (media).
