New LGK for Freiburger Nachrichten
Newspapers Only one daily newspaper reports clearly and in German on what is happening in the canton of Fribourg: the Freiburger Nachrichten. In preparation for its relaunch on March 6, the paper has undergone a redesign and expanded its editorial staff.
Newspapers Only one daily newspaper writes clearly and in German about what is happening in the canton of Fribourg: the Freiburger Nachrichten. For its relaunch on March 6, the paper has given itself a redesign and strengthened its editorial team. So that it can report even more attractively on everything relevant, entertaining and worth reading from the region. Neue LGK from Bern and Zurich won the pitch to publicize the relaunch. Based on the guiding principle "That's worth news to us. Freiburger Nachrichten.", the agency realized a campaign. It focuses on the core competence and value of local reporting. From image ads and radio spots to a sticker campaign, all measures involve and connect the editorial team and the target audience. For the campaign, photographer Tobias Madörin portrayed people from Freiburg who make the news. Readers take their own photos in a competition to track down news - and appear in the newspaper. An advertisement in industry media points out to potential advertisers that only the Freiburger Nachrichten can reach the large proportion of German speakers in the canton.
