New LGK: Flügzüg show how to send mail from home
You can now send parcels from home using the internet. The comedy duo Flügzüg shows how this works on behalf of the Neue LGK agency.
The comedy duo Flügzüg show how to send parcels from home in an online video for Swiss Post. The test by the famously extremely slow (Bernese) artists is intended to show that if even they can grasp it quickly, it can't be difficult for anyone else. The sketch was organized by the Neue LGK. It promotes Swiss Post's new Webstamp service, which allows you to print franked parcel labels yourself and also order the letter carrier to collect the parcel. The campaign will run from June 9 to July 19 on various online portals and on the microsite www.post.ch/webstamp. Banners, flyers and POS material will also be used. In the first week of the campaign, 2000 webstamp starter kits were ordered.
Responsible at Swiss Post: Daniela Diethelm (Head of Communications), Inari Kirchhofer (Head of Marketing Communications) and Marc Hadorn (Project Manager). Responsible at Neue Lgk: André Benker (CD), Stephan Wittwer (AD), Lukas Schmid (text), Sabina Siegrist and Raphaela Brühlmeier (consulting). Film production: PingPong Films; producer: Yves Bollag, director: Marco Lutz; sound studio: Jingle Jungle. Programming website and banner: Nemos; Photo: Jonas Spengler; Media: Optimedia.
