New LGK: Swiss Post also brings it at night
Swiss Post's logistics division aims to raise awareness of its courier services with the New LGK May campaign. Overnight delivery and the courier service are being advertised.
With the New LGK's May campaign, the logistics division of Swiss Post aims to raise awareness of its courier services and position itself as a nationally active alternative to regional courier companies. According to the press release, the aim is to emphasize the fact that Swiss Post has the densest service network. The two new campaign subjects show typical situations from the Innight logistics and courier sectors: the night-time delivery of spare parts to a car garage and the transportation of documents from office to office. Both images include a yellow ribbon, which has symbolized Swiss Post's transport services and the flow of information since the start of the campaign. In addition to the roof advertising, banners were developed that translate the subjects of the roof campaign 1:1 into animated texts. The campaign will run until the end of May 2008.
Responsible at Swiss Post, Postlogistics: Daniela Diethelm (Head of Communications) and Inari Kirchhofer (Head of Marketing Communications). Responsible at Neue LGK: André Benker (CD), Stephan Wittwer (AD), Lukas Schmid (text), Sabina Siegrist, Gabi Kammermann and Nicole Trasatti, (consulting), Peter Hebeisen (photography). Media: Optimedia.
